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Teddy cool GOLD.
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Toetanchamon GOLD.
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Way of life GOLD.
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Wolve GOLD.
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Gold pink pleasure
Gold Pink Pleasure: A Golden Look at Symbols and Luxury
In my latest collection, Gold Pink Pleasure, I invite you to explore the world of gold and symbols. What happens when we immerse a normal, everyday product – like a teddy bear – in a layer of gold and present it on a vibrant pink background? How does perception change when we transform iconic pop art symbols, like the Campbell's soup can, into “Gold Soup” and let it float in a golden space? In this collection I have collected more than 50 objects, ranging from a cube to a Porsche, from a banana to a mask. Together they form a visual quest for simplicity, class, and style. With a golden glow against a bright pink background, they not only create an intense stimulation for the senses, but also an imagination of luxury and playful pleasure that invites you to look at these icons again.
The Philosophy of Gold and Value
Gold has had an almost mythical meaning since the beginning of time. It is a symbol of wealth, power, and immortality. In Gold Pink Pleasure I use gold as a way to elevate everyday objects, to detach them from their functional value and to see them as something more. A teddy bear, for example, is a symbol of youth and innocence, but by transforming it into gold, it becomes something that stands out and becomes intangible. It makes us wonder: when we see gold, what do we really see? What does it mean to assign value to a material, and how does that change the way we look at objects?
With gold I play with the perception of value and the illusion attached to it. The idea that the golden teddy bear would have more value than a regular one is intriguing and makes us think: Is value just what we want to see, or is there something deeper behind this transformation?
The Transformative Power of Symbols
In this collection the objects are not chosen at random; they are iconic images that all have a place in our cultural memory. Campbell's soup can For example, what was elevated by pop art to a symbol of mass consumption, is transformed by my treatment in gold into a “Gold Soup.” In doing so, I place the everyday in a new context and show how luxury and mass production come together. What happens when we see these icons through the lens of gold? They are recognized not just as symbols, but as objects that test the boundaries of status and meaning.
By changing the context, a tension is created between what the objects once meant and what they now symbolize. These images, which we usually recognize, become something more demanding of us—they invite us to think about the value and status we give to objects every day.
The Power of Color: Pink and Gold
The colors in Gold Pink Pleasure are not chosen by chance. Gold and pink each have a deep symbolic value, and together they create a stimulating and exciting combination. Pink has a playful, youthful association and often symbolizes softness and romance, while gold exudes strength and luxury. By combining them, an intense visual tension is created. This interplay evokes a sense of luxury that is both seductive and accessible.
In a culture where status is often accompanied by serious tones, the combination of gold and pink gives a surprising and inviting twist to luxury. The viewer is stimulated by both the beauty and the contrast between these two colors, which invites them to their own interpretation of the icons.
The Alienating Beauty of Objects
Simplicity plays an important role in the selection of objects in this collection. A banana, a cube, a teddy bear – these are not complicated shapes, but it is precisely this simplicity that makes them instantly recognizable. By transforming them into gold and letting them float against the pink background, an alienating effect is created that invites us to look at the everyday again.
This simplicity combined with luxury shows the beauty of minimalism. In a world full of complex visual stimuli, this collection shows how powerful art sometimes needs simplicity to speak. The items in Gold Pink Pleasure do not necessarily invite interpretation, but ask to be experienced, in their purest form.
Symbolism of Floating Objects
The choice to let the objects in this collection float emphasises their elusiveness. By removing the items from their everyday context, an ethereal atmosphere is created in which the objects acquire something sublime and iconic. What does it mean to place an object above everyday reality and see it as a symbol?
This floating quality amplifies the tension between what is tangible and what is unattainable, which invites dreams and imagination. It makes you think about the desire we feel for luxury and symbolism, without it actually becoming tangible.
Playfulness and Luxury as Fantasy
At its core, Gold Pink Pleasure a playful celebration of luxury and its imagination. The collection embraces the joy and pleasure of looking at something beautiful without it becoming serious or inaccessible. Luxury can be inviting and even lighthearted, like a world you can enter in your mind without having to hold on to it.
The golden objects against the pink backdrop create a surreal fantasy where luxury is no longer bound by rules. This world exists outside the traditional codes of status and wealth; it is a world where beauty, joy, and imagination come together to form something completely new.
By exploring these layers I hope that Gold Pink Pleasure inspires you to rethink what we consider valuable and luxurious. Perhaps it stimulates you to look at the everyday differently and to rediscover the symbolism in objects that we often overlook.